Cyril Halter selected to lead Ecorobotix's operational expansion

09/03

Halter is a co-founder of the award-winning company senseFly and served as COO of Wingtra, doubling that firm’s headcount in just two years. As the new COO of ecoRobotix, he brings proven capabilities in strategic planning, operational execution, business creation and business development for major companies.

Recently Halter worked on a project to renovate a farm in Gros-de-Vaud, which piqued his interest in the potential that “smart farming” technology holds to reduce the environmental impact of agricultural activities.

He is therefore excited about this opportunity at ecoRobotix to use his business skills to promote farming robotics. “After working for over ten years in the aviation industry, I’m looking forward to the new challenges I will face,” says Halter. “This startup has made a name for itself among Switzerland’s fast-growing businesses with solid international prospects. I also firmly believe in the company’s values and enthusiastic, hard-working employees.”

“Cyril is a seasoned entrepreneur and a steeled pilot capable of evaluating risks,” says Aurélien G. Demaurex, ecoRobotix co-founder and CEO. “Like us at ecoRobotix, he believes in the potential of advanced technology to shrink the environmental footprint of commercial farming and to enable healthier, more sustainable ways of growing food. Cyril will steer our company through the transition from R&D and testing to the large-scale production of our robots.”

A third fundraising round in 2020

ecoRobotix is a pioneering company that has developed a practical, affordable and ecologically sustainable weeding option for farmers. Its solar-powered robots operate independently and are equipped with sophisticated artificial intelligence and electronics systems. They spray targeted micro-doses of herbicides exactly on the weeds to be killed, thereby reducing the amount of chemicals used, the time needed for weeding and the costs for farmers.

The firm is planning a third fundraising round, targeting CHF 15 million, in the second quarter of this year. “We will use the proceeds to launch the large-scale production of our robots and obtain market approval in key countries – first in Europe, then in the rest of the world,” says Demaurex. “The fresh capital will also help us develop new features for our robots. We are looking forward to working with Cyril as we enter this next phase of our growth strategy.”